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About Greg Manis.
Marketing & Brand Management Executive
Accomplished marketing leader with a proven track record in elevating brand profiles and driving substantial market growth through strategic planning and integrated marketing communications efforts.
Professional Experience
2016 - 2024
Director of Marketing & Communications
MGP Ingredients, Inc.
Drove strategic brand management and creative direction across corporate, distilling, and food ingredients segments to ensure cohesive brand expressions and messaging framework. Developed brand archetype, brand voice, and storytelling framework to elevate all brand communications and infuse value into the brand in each segment. Created content marketing plan, customer decision journey maps, and nurture programs to bolster lead generation and customer engagement. Planned and executed integrated marketing campaigns throughout print, digital, social media, tradeshows, email, and CRM channels to build brand awareness and enhance performance marketing. Orchestrated media and public relations efforts to consistently enhance organization's profile and served as a primary spokesperson. Spearheaded website and digital ecosystem redesigns to fortify online presence and increase lead generation efficacy.
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Achieved six years of continuous, record-setting double-digit revenue growth, and more than 300% increase in stock price.
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Accelerated annual new customer acquisition rate in the distilling segment by over 25% annually for seven consecutive years.
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Secured larger market share in contract/collaborative distilling by expanding craft distiller customer base by 500%+.
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Tripled organic sales growth YOY from 2018 to 2022 within the distilling segment through innovative marketing programs.
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Realized a minimum 15% yearly increase in lead generation across key business sectors for seven years in succession.
2014 - 2016
Director, Client Engagement
VML
Advanced clients' strategic brand objectives by leading at senior levels, focusing on strategic planning, brand positioning, and integrated communications across multiple channels. Orchestrated design, development, launch, and digital marketing of an innovative healthcare IT digital experience to integrate health research tools and personal electronic medical records into a consumer-friendly platform. Headed comprehensive marketing campaigns to enable coherence in brand messaging, digital presence, and customer engagement across online display, paid search, SEO, social media, and mobile channels. Conducted detailed project management from concept to execution to deliver seamless go-to-market strategies that uphold financial and performance metrics.
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Steered digital marketing efforts to optimize behavioral and attitudinal metrics that maximized value for clients’ brands and consumers.
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Drove brand and technical development of healthcare IT client’s pioneering digital experience that combines health and wellness research tools with patient access to personal electronic medical records, along with the ability to aggregate data from over 200 devices served up in a personal wellness dashboard, all built for consumers to engage through the web site or mobile app.
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Maintained optimal profitability and project success by directing cross-functional teams, encompassing resource planning, estimation, billing, and forecasting.
2005 - 2014
Director of Marketing
CommunityAmerica
Credit Union
Leveraged strategic planning skills to formulate and direct marketing department's operations and creative endeavors to increase account openings, revenue, and market share. Architected an end-to-end overhaul of consumer brand to reposition messaging, which significantly resonated with targeted audiences. Led agency and internal team to produce brand messaging across all media touch points, including TV, radio, out-of-home, print, online, social, search engine marketing, in-store, direct and email marketing, community events, and sponsorships. Managed a $6M annual marketing budget and instituted a robust analytics program to monitor and report on ROI, simultaneously driving improvements in online user engagement and conversion metrics.
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Led market share growth from 1.7% to 11.2% within a five-year span in a highly competitive sector.
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Recognized for increasing yearly new member growth rate by 14% over a seven-year period.
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Successfully doubled brand awareness scores among target consumers in three years on a consistent media budget.
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Improved targeted consumer advertising likeability scores by 64% through strategic brand alignment.
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Doubled average time spent on site, enhanced page views by 20%, and attained a 12% increase in conversions by revitalizing organization's online presence.
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Spearheaded a team that implemented a broad spectrum of marketing initiatives, including digital, social, and traditional media, resulting in amplified brand awareness and market share.